Search Engine Optimisation Solutions
by SEO4

FAQ's

SEO4 Frequently Asked QuestionsWhat are visibility reports?

SEO4 visibility reports give statistical and graphical information regarding the position of your web site with the major search engines (Google, MSN, Yahoo and AOL) in the U.K., against your campaign keywords and phrases. As SEO4 NEVER use automated software, we can garauntee that the results in the visibilty reports are 100% accurate for the date of issue.

What is keyword generation and keyword research?

Keyword generation and keyword research are the processes SEO4 use to find the key words or phrases that your potential customers would enter into a search engine to look for your product or service. We then tailor these keywords or phrases to make them competitive in a web search. For example: If you were selling widgets, 'widgets' would be your keyword. This would be a far too generic search so we may refine it to akey phrase, 'small blue widgets' to get you a better result.

What are meta tags?

Meta tags are lines of code hidden within your web pages. SEO4 creates these tags or optimises existing tags to make them more 'search engine friendly'.

What are reciprocal links?

Reciprocal links are links between your site and other related web sites and vice versa. The sites need to be related as the search engines will ignore pages stuffed with links to random sites. Google in particular place some importance on reciprocal links. SEO4 offers a reciprocal linking campaign as one of our services, where we contact related sites on your behalf to try to obtain links for you and monitor those links throughout your campaign.

What are an organic search engine results and how does this differ from sponsored results?

Organic search results and sponsored search results can be seen in Figure 1. Sponsored links are the results in the blue boxes (top left and right) and the organic search results are in red (bottom left). As you can see from the diagram sponsored results appear at the very top of the page. Unfortunately the cost of an ongoing sponsored campaign can run into tens of thousands of pounds. At SEO4 we aim to get you top page results in the organic search (which the vast majority of search engine browsers use anyway) at an affordable cost for your business. The search shown is a genuine result and shows one of SEO4's clients www.go-bsb.co.uk sitting at No.1 on a Google U.K. search. This could be YOUR business!