Many Search Engine Optimisation or Search Engine Marketing companies offer standard optimisation packages aimed at large companies and online businesses. This means that they can charge tens of thousand pounds for their services.
Small firms target small to medium sized online businesses with limited marketing budgets. It is not advisable to use automated software, which allows them to create a bespoke search engine solution specifically tailored to YOUR online business needs. They endeavour to get good results (if not excellent ones) on the ‘organic search’ with the major search engines, Google UK, MSN UK, Yahoo UK and AOL UK and all on a limited budget.
They can also offer monthly, quarterly or annual post campaign updates and reporting services so your company can monitor your progress to see if a more intensive campaign is required at a later date.